Here are a list of CRM-based articles that you may find useful.
Across the global business community today, it is common knowledge that "doing CRM right" is not a mantra to be taken lightly. When achieved, CRM done right can significantly impact and transform a company, helping enable it to grow more profitably by serving its customers more intelligently...(Read more)
Independent research suggests that the area of back office connectivity is not adequately addressed by many CRM implementations. Where this is the case, customer data cannot be shared effectively and business processes are punctuated by errors, delays, and paperwork. Over the long term, this will impact negatively and significantly on overall customer satisfaction, as well as increase transactional cost on an exponential basis...(Read more)
Pervasive business intelligence - BI for the masses - is often discussed, but rarely achieved. Conventional BI approaches have enjoyed limited success partly due to the high up-front costs and complexity that often comes with those solutions...(Read more)